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Dr. Binu, the General Manager of Multitask Trading and Contracting - the sole distributors of Mean Well power supply and LED transformers in Doha - initially focused his advertising efforts on word of mouth recommendations. When the economy started to slow down, he looked for new ways to maximise his advertising budget while growing his customer database. "With the Oil and Gas Directory, our advertising material is on a dynamic online portal that made us visible to potential customers," he said, adding "the first page Google ranking, our monthly reports, 24x7 email and SMS inquiry alerts and SEO optimisation all helped us be in constant contact with our customers, and helps us keep them happy and us in business."